| The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms - Teaching Note |
| 作者姓名：Ning Su; Yulin Fang; Haibin Yang; Yukun Yang;Xin Qiu; |
| 商品類型： | 商品編號：8B15E015 |
| 出版日期：2015/09/02 | 內容長度：10 頁 |
Teaching note for product 9B15E015.
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| The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms |
| 作者姓名：Ning Su; Yulin Fang; Haibin Yang; Yukun Yang;Xin Qiu; |
| 商品類型：Case (Field) | 商品編號：9B15E015 |
| 出版日期：2015/08/13 | 內容長度：20 頁 |
A nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for individual .....more
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| Tencent: The WeChat Red Envelope Initiative |
| 作者姓名：Ning Su; Yulin Fang; Yukun Yang; |
| 商品類型：Case (Library) | 商品編號：9B15M045 |
| 出版日期：2015/06/01 | 內容長度：9 頁 |
Just before the celebration of the 2014 Chinese Lunar New Year, Tencent, the world's fourth largest Internet company, launched a mobile application for its popular WeChat platform: the Red Envelope. By clicking on a virtual red envelope icon, gifts of money could be sent to or received from friends and family to celebrate this special occasion. Combining a Chinese cultural tradition with modern social networks, this simple initiative soon became .....more
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| Tencent: The WeChat Red Envelope Initiative - Teaching Note |
| 作者姓名：Ning Su; Yulin Fang; Yukun Yang; |
| | 商品編號：8B15M045 |
| 出版日期：2015/06/01 | 內容長度：5 頁 |
Teaching note for product 9B15M045.
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| Tencent: Innovating in China's Mobile Payment Industry - Teaching Note |
| 作者姓名：Ning Su; Yulin Fang; Yukun Yang; |
| | 商品編號：8B14M149 |
| 出版日期：2015/01/23 | 內容長度：8 頁 |
Teaching note for product 9B14M149.
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